The answer may surprise you!
Vanessa recently wrote an article for Journal of Aesthetic Nursing, published September 2023 called, 'Exploring the luxury landscape in aesthetics'. It discussed whether there really is place for luxury in a medical aesthetic clinic, where patient safety takes priority.
Firstly it investigate the appeal of luxury and why it draws us in. Then it explored the effect that the current cost of living crisis is having on aesthetics and whether introducing luxury can help cling owners overcome this?
Read the article to discover how you can achieve the right balance of medical and luxury to maximise patient retention and sales.