Aesthetics Journal
Understanding Consultative Selling. February 2022
Soft-sales techniques you can use in clinic to up-sell, cross-sell and increase average sales value per package.
Authority Magazine
Female Founders Interview. December 2021
The Five things You Need To Thrive & Success As A Woman Founder. An interview with Candice Georgiadis. read the interview here
Aesthetics Journal
Choosing A Device For Your Clinic. November 2021
This article uses insider industry experience gained by Vanessa to share tips, guidance and insights on how to choose the right device for your clinic and how to avoid making a terribly expensive mistake. You can read the article via the Aesthetics Journal website.
Five Things You Need To Know To Succeed In The Modern Beauty Industry
Authority Magazine. September 2021
Read this article for 5 useful and effective tips to help you succeed in the modern beauty and aesthetics industry.
Aesthetics Journal
Working WIth Sales Representatives. August 2021
In this two page article in Aesthetics Journal I discuss the benefits of working with sales reps to enhance your business and maximise the integration of what you purchased. Follow this link to read the full article.
Wigmore News
The VIP Patient Journey. June 2021
Published in the business section of Wigmore News, a walk-through of the VIP Patient Journey in a typical clinic. This article was transcribed from one of the popular business webinars.
Interview with Authority Magazine
The Aesthetic Consultant®️ was interviewed By the CEO of Candor
"How best to care for your patients when they are not physically in front of you". Vanessa, Director of The Aesthetic Consultant®️ was interviewed for Authority Magazine on how to get the best for you and your patient during a video consultation. Read the full article here
Live Radio Interview on LBC News
LBC News Tuesday 4th August 2020
LBC News interviews Vanessa of The Aesthetic Consultant® about the issues surrounding the restriction of close contact facial work in beauty and aesthetics.
Wigmore News
Clinic Equipment Investment. July 2021
Covering the complicated topic of selecting capital equipment for your aesthetic clinic. Published in the July edition of Wigmore News
"5 Things You Need To Know To Create A Highly Successful Private Practice".
Published April 2021
Talking to Luke Kervin, Co-Founder of Patient Pop for Medium Magazine, Vanessa discussed how to create a successful private practice. The interview covered how practitioners can start out and get their own practice, ways to balance the aesthetic side with the business side and some hard truths about what's needed to succeed. Click here to read the full article.
"How To Be Great At Sales..." published by Medium.com
Published June 2021
The Aesthetic Consultant Vanessa shares some effective soft-sales tips when selling & up-selling to your patients. Read the full article here.
Thrive Global Feature
Published April 2021
"Create a bond with your patient". Vanessa, Director of The Aesthetic Consultant®️ speaks to Thrive Global about how to communicate effectively to maximise treatment uptake & generate patient loyalty & retention. Read the article here
Enterprise League Coverage
Published April 2021
Vanessa was quoted by Enterprise League Business Insights in their article "22 ways entrepreneurs pull through the ups and downs of business". Read the full article here.
Consulting Room Magazine
January 2020
A two-page article by Vanessa Bird The Aesthetic Consultant®️ on the benefits of creating The Patient VIP Journey published in the January Edition of Consulting Room Magazine.
Wigmore Medical
October Newsletter
The Aesthetic Consultant® is 'The Love Doctor' & gives advice on partnering surgical & non-surgical practices together.
LBC News
Live on Saturday 4th July 2020
With the announcement that aesthetic practitioners were classed as the same high-risk category as nightclubs & sex workers and would not be part of the next phase of reopening during Covid-19, I arranged for my client Dr Wassim Taktouk to speak live with presenter Chris Golds on LBC News to discuss the Government legislation, the confusion in the industry and the need for clarification on medical aesthetics.