Launching Sciton In The U.K.
With global laser experts Sciton Inc moving to direct sales in the U.K. it was a privilege to work on their official VIP launch event in Central London in June this year. After a thorough consultation with Sciton about what they wanted from their event, The Aesthetic Consultant® sourced the perfect venue; Aston Martin on Park Lane. Aston Martin is a luxury British brand who hand-build their cars to the highest standards and excel in customer care. Sciton mirrors this with their own hand-built lasers of exceptionally high quality, and a commitment to providing ongoing support and aftercare for all their customers. It was the perfect partnership.
As the event planner, The Aesthetic Consultant® sourced the most professional caterers, 3 Gents Event Catering, who had previously worked for an event with De Beers to provide drinks and canapés for the guests and hired a top private members club DJ Carly Foxx to play at the event. As planning had to take into consideration the potential of ongoing restrictions for business events due to Covid-19, everything was fully risk-assessed to ensure guest safety was at the forefront, but so it didn't detract from the event itself. Professional security personnel experienced in guest relations, first aid and conflict management were hired to welcome guests, check they were on the guest list, take their contact details for Test & Trace and temperate check everyone before admittance.
During the planning, David, the UK Country Manager of Sciton hand-delivered boxed invitations to VIP guests which contained a martini glass and cocktail, as a nod to the 'Bond' theme Black Tie at Aston Martin. Social media lit up with these invitations and there was a lot of buzz about Sciton and the upcoming event.
With the Sciton Management team flying in (& quarantining) specifically to support the launch and to meet the VIP guests, everything was in place for the perfect launch event. The guests showed up, heard all about Sciton's commitment to providing outstanding service and technology to the U.K. and everyone had a fantastic time.
If you are interested in talking to The Aesthetic Consultant® about a launch event of any size, please get in touch. All events are planned with you to meet your needs and your budget and are designed to raise your profile and line up future sales.