By Vanessa Bird, The Aesthetic Consultant.
A price list style treatment menu rarely if ever helps you to generate new leads and enquiries for your aesthetic clinic. When you list prices next to treatments such as Hydrafacial, dermal fillers or skin rejuvenation treatments you are at risk of attracting bargain-hunters and price-sensitive patients who shop on price alone. Instead, try building unique treatment packages that can be tailored to meet the exact needs of your clinic patients.
How should you optimise your treatment menu?
Step 1. Begin by auditing your treatments. What injectables do you offer? What energy-based devices (if any) do you have? What skincare ranges do you use in clinic? Do you need any new devices? If so consider reading an article by Vanessa Bird on exactly how to do this.
Step 2. Look at your patient demographics. Who do you treat and what is it they want from you? If they want wrinkle-reduction and firmer skin, start to identify which treatments you provide that treat these concerns. You have to cater for the type of person you want to attract and it is best practice to revisit demographics regularly in order to optimise what you offer through your treatment menu.
Step 3. How can you combine your offerings to build more effective packages to treat the needs of your patient demographics. Look at creative combinations, stacking skincare solutions with devices and/or injectables. Treatment Menu Design is a creative process that can help differentiate you from your competitors.
Step 4. What are you a specialist in? Could you build a signature package that is unique to you and market that as a way to stand out? You can read an article Vanessa has written on this exact topic via the Press Coverage page.
Step 5. Give pricing guidelines only. If you must add pricing then have a ‘starts from’ price and encourage the prospect to contact you to book in for a consultation and personalised quote.
Don’t forget to make the most of your treatment menu design packages and launch them to your database using e-shots, newsletters and social media.
If you need any help with your treatment menu design why not reach out? This is one of the most popular of The Aesthetic Consultant packages and you will also receive short and long descriptions of each package so you can use the text to help attract more patient enquiries.
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